Viral Nation boasts one of the largest influencer networks in the world and has been behind some of the most disruptive influencer campaigns in the industry. It's no secret that the creator marketing industry's growth isn't showing any signs of slowing, in fact, brands are set to spend up to $15 billion on influencer marketing by 2022, according to a recent study. B2B marketers have a unique opportunity in 2022 to create more authentic, trusted and meaningful experiences for their customers, and this new report . Here are some influencer marketing statistics to consider before diving in: Businesses Make $5.20 for Every $1 Spent on Influencer Marketing, on Average. .14 billion, but it's pocket change compared with the nearly $240 billion going toward digital advertising overall in 2022. The influencer marketing industry is expected to be worth almost 14 billion by the beginning of 2022. Be sure to also factor in time for planning, executing and reviewing your influencer program. 17 Key Influencer Marketing Trends for 2022. Frequently Bought Together. By the end of 2022, influencer marketing is predicted to be a $15 billion industry with 66% of brands expected to increase their influencer marketing budgets in the next year. We predict that 2022 will be a year when partnerships between brands and influencers are stronger, more diverse and more purposeful than ever. An influencer marketing trend for 2022 that stems from the demand for more authentic content is the . Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). Viral Nation. . You can usually find her sipping matcha or adding another book to her TBR list. 7. Businesses are making $5.78 ROI for every $1 spent on influencer marketing. The number of US social commerce buyers accelerated 25.2% to 80.1 million in 2020 and is anticipated to increase to 96 million in 2022. It goes without saying that the COVID pandemic drastically changed the digital marketing landscape in that it accelerated the growth of ecommerce while it also showed the emerging need for influencer marketing. Topics. Intellifluence. The influencer marketing industry's estimated market size in 2020 was $9.7 billion. In 2022, we expect to see more hybrid marketing strategies that still allow audiences to embrace virtual events and conferences, as well as physical opportunities. Where Influencer Marketing is Headed in 2022 The world of influencer marketing is growing faster than ever before. It's projected that influencer marketing will grow to a $15 billion market by the end of 2022. However, they anticipate that the global influencer marketing market will reach $84.89 billion by 2028. Influencer Marketing Industry Growth. Social media growth! 90% of survey respondents believe influencer marketing to be an effective form of marketing. In today's competitive marketing landscape, brands are collaborating. In 2022, influencer marketing will advance to version 3.0. All social platforms are investing heavily in . Gartner recently named the metaverse one of the top five emerging trends and technologies for 2022. . Influencer Marketing Hub looked at affiliate marketing spending, both in the US and globally. Marketing: The action or business of promoting and selling products or services. . 8 Influencer Marketing Trends to Watch in 2022 About the Author Monique Thomas Monique is Later's Editorial Content Marketing Manager. It's in the namethis influencer marketing and talent agency is responsible for some of the most successful, viral campaigns globally. Share. Understanding Tiktok marketing and algorithms to grow your brand and expand on Instagram & YouTubeRating: 4.4 out of 557 reviews1 total hour36 lecturesAll LevelsCurrent price: $14.99Original price: $84.99. 2. Influencer Marketing Industry to Reach $16.4B in 2022 There's no denying that influencer marketing is lucrative. Stricter Guidelines For Advertising In the past, influencer marketing got a bad reputation for being unethical and immoral. Growth of influencer marketing In 2022, the influencer marketing industry is valued at $16.4 billion. Social Media Marketing. The influencer marketing industry is expected to grow by 30% in 2022. While 46% of marketing professionals plan to increase their influencer marketing investments in 2022, it can . Now, let's talk actual money. Experts predict that the growth of influencer marketing will continue they estimate the sector will reach 12.57 billion in 2022. Marketers in the U.S. this year will spend $2.23 billion on influencer marketing on Instagram, ahead of $948 million on Google's YouTube and $774.8 million on TikTok, per estimates by Insider Intelligence shared with Marketing Dive. Thankfully, finding and working with influencers is much easier than before. The top 13% of businesses are seeing revenue of $20 or more . As per the report,. This year, the market is projected to expand to a whopping $16.4 billion industry. 2022-2030 Historical . The State of Influencer Marketing 2022 We released our annual State of Influencer Marketing Report. Angry Birds Influencer Marketing/Awareness campaign by Viral Nation: Image via @unboxtherapy. Set a budget and management strategy. Influencer Marketing Market has witnessed a growth from USD million from 2017 to 2022 with a highest CAGR is estimated to reach USD in 2029. TikTok star Jada Wesley is filmed by AwesomenessTV's crew for its new reality show "Next Influencer.". Global Affiliate Marketing Spending Expected to Reach $13B in 2022. Global influencer marketing value 16.4bn USD Global influencer marketing platform size 179m USD Leading platform for influencer marketing Instagram Overview Global influencer marketing value. While the app began as a platform to target younger generations, brands are beginning to see the benefits . There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016. Various factors such as the customers' shift toward video-based content across the OTT space and an increase in the adoption of ad-blocking software are expected to drive the . Global spending on VR/AR, the metaverse's foundation technologies, is expected to rise from $12 billion in 2020 to $72.8 billion in 2024. It also represents many of the popular influencers on platforms such as Instagram, TikTok, and YouTube. Billy Han. Nativeness - the range of the integrations does not go beyond the general style of the . Every year we analyze the industry landscape and sponsored content across major social platforms, like Instagram, YouTube, and TikTok, to provide you with the latest trends, best practices, and insights. As such, the continued growth of influencer marketing becomes even more apparent. In 2021 we saw the market size of influencer marketing grow 42% year-over-year, from $9.7 billion in 2020 to $13.8 billion in 2021. Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer . At 32% CAGR, Influencer Marketing Platform Market Size Set to Register 41.9 billion USD by 2027 Published: June 13, 2022 at 6:47 a.m. E-Mail Chart Download. 61 percent of consumers interact with an influencer at least once a day, and 35 percent interact with influencers multiple times a day. We get a more precise measure by virtue of a 2019 survey of 2,500 influencers conducted by Klear and published in eMarketer. This is an 18.8% annual increase from the $13.8 billion at which the industry was valued in 2021. Growth Marketing. Influencer marketing sees steady adoption and room for growth. Top 10 Influencer Marketing Statistics Everyone Should Know! Influencer Content Marketing (2022 Incredible Edition) Learn out-of-the-box influencer content marketing strategies and tech tools in 2022 4.4 (450 ratings) 62,499 students Created by Srinidhi Ranganathan, First Look Digital Marketing Solutions Pvt. Influencer Marketing. The Influencer marketing market growth is highly influenced by the potential brands and an increasing number of influencer marketing solution providers, these providers help the brands in finding the potential social media influencers that are capable of conducting campaigns and continuously monitoring the progress. Worldwide, social commerce generated about $475 billion U.S. dollars in revenue in 2020. 5-6 October 2022, Santa Clara, Convention Center, California GET READY We're coming to California this October ! Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. Ltd. Last updated 9/2022 English English [Auto] $14.99 $29.99 50% off 5 hours left at this price! Double-digit growth will continue through 2023, when spending on influencer marketing campaigns will approach $5 billion. TikTok. With over 2.6 billion global downloads, TikTok has quickly become one of the leading social media platforms on the market today. Influencer marketing may be trendy right now, but it isn't new at all. 30. These insights are included in the report as a major market contributor. . GRIN is the ideal influencer marketing platform for fast growth and optimal scalability and is subscription . A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. While influencer marketing is not something new, it is a dynamic industry that evolves non-stop and according to recent data, the value . In 2021, it soared to $13.8 billion, indicating a steady growth. Influencers across a broad range of social media platforms - from TikTok and Instagram to Twitch and YouTube - are driving an evolution of the eCommerce space. Influence marketing is influence marketing; its essence is the company's interaction with opinion leaders to promote goods and services. It was found that the affiliate marketing global spend in 2017 was $8.6 billion, with the $5.4 billion US spend making up a large chunk of that. More than 75% of brand marketers intend to dedicate a budget to influencer marketing in 2022; Growth of the Influencer Marketing Industry strongly impacted by an estimated 9% YoY increase in usage of ad blocking tools, with the average global desktop ad blocking rate sitting above 43%; 54% of the firms working with influencers operate eCommerce stores TAKUMI is a leading global influencer marketing agency which offers influencer-led creative solutions for brands, enabling them to connect with audiences across social media in-depth and at scale.Driven by creativity, talent, data, technology and strategic expertise, TAKUMI specialises in providing unparalleled influencer marketing insights and knowledge from over 3,000 campaigns and more than . Micro-Influencers Will Shift Social Commerce Purchase Intent And Conversion. 27 Best TikTok Marketing Agencies in 2022. As the influencer marketing industry continues to grow in popularity, utility, and measurability, marketers are allocating more and more of their overall marketing spend to influencer campaigns. If your brand's not working with influencers on marketing campaigns, you're missing out big time. Register Get Involved 21 - 22 June 2023, Business Design Centre, London Influence on the audience is achieved through the personal recommendations of an influencer with public authority. Influencer marketing expenditure in the U.S. 2019-2023. Ergo, it makes sense to rope in . Try the #1 Influencer Growth Service to Explode Your Viewership . 83% of consumers browsing TikTok say seeing trending content has inspired them to make a purchase. The digital transformation continues to bring retail. Follow me on Twitter or LinkedIn . More than half of the marketing leaders we surveyed plan to increase their TikTok influencer collaboration budget in 2022, so it's important to get on board before the market becomes saturated.. INCA's report further went on to predict that the Influencer Marketing industry is poised to grow at a CAGR of 25% for the next decade, reaching a size of Rs 2200 crore in 2025. Influencers no longer consist solely of someone with a sizable fan base. Their database of over 200 000 verified influencers ranges from peer-level micro-influencers to macro-influencers and celebrities with millions of followers. 1. Throughout 2020 and beyond, the influencer marketing industry saw rapid growth, with more and more brands opting to include influencers in their marketing campaigns. To better understand influencer marketing growth, let's dive into these general influencer marketing statistics. Video Marketing. Influencer marketing has grown to $13.8 billion in 2021. Their top clients include Disney, Nestle, Coca-Cola, and McDonald's. On a global scale, Influencer Marketing Hub has estimated that the industry will grow to a collective $16.4 billion in 2022. The Research Report delivers knowledge about sales. One thing is evident as the globe reaches the ambiguous year 2022: our lives will become more and more computerized. With social commerce expected to reach $958 billion in sales for 2022, influencer marketing will only become more and more prevalent and a key strategy for growth. The influencer marketing business was worth $9.7bn in 2020 and is expected to grow to $15bn by 2022, with almost half of marketers saying they're spending more than 20% of their budget on . Say hi on Instagram @wordsbymonique Plan, schedule, and automatically publish your social media posts with Later. Despite a global pandemic, the global influencer marketing industry has more than doubled in value in the last two years, jumping from $5.6 billion in 2019 to more than $13 billion in 2021. Influencer marketing is getting bigger in 2022. 27% of B2B companies with 500 to 1,000 employees say using software to find influencers was effective. In fact, the value of the global influencer market is now worth a record $13.8 billion. Data shows that businesses are making $5.20 for every $1 spent on influencer marketing, on average. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. Our North America series of Influencer Marketing World, now co-located with #DMWF North America , offering our community access to more content and discussions at the Santa Clara Convention Center in California on 5-6 October 2022 Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. The market grew from $1.7 billion in 2016 to $9.7 billion in 2020. The rise of influencer marketing has consequently led to the rise of agencies offering content creation and management services specifically for influencer campaigns. Best Influencer Marketing Platform 2022 Influencer Marketing Platforms Reviews. Tiktok Influencer Marketing 2022: Grow A Million Followers! Something significant is happening when those double digits start to appear. DUBLIN, March 25, 2022 /PRNewswire/ -- The "Growth Opportunities for Global B2B Influencer Marketing" report has been added to ResearchAndMarkets.com's offering.. Business-to-business (B2B . In 2021, approximately 3.7 billion U.S. dollars were forecast to be spent on . Now that you have some idea of what to pay influencers, you need to create your budget. [207 Pages Report] The global influencer marketing platform market size to grow from USD 6.0 billion in 2020 to USD 24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 32.0% during the forecast period. Influencer marketing has become an integral part of the digital landscape for many brands. Social commerce will be the big trend in micro-influencing in 2022. Intellifluence is a full end-to-end influencer marketplace, outreach, and management solution. The top 4 categories i.e., Personal care (25 percent), F&B (20 percent), Fashion & Jewelry (15 percent) and Mobile and electronics (10 percent) contribute 70 percent volume of influencer marketing.. In 2021, 51% of marketers were investing in virtual events. Onalytica and Traackr were the top B2B influencer marketing platforms used by B2B marketers. The global fashion influencer marketing market is expected to exhibit a CAGR of 37.87% during 2022-2027. Published by Statista Research Department , Jul 12, 2022. 10 of the Best Influencer Marketing Agencies That Can Help You Grow Your Brand The Complete Guide on How to Find Influencers for Your Brand in 2022 11 of the Best Ideas Brands Can Adopt for Fashion Influencer Marketing 4. 3. MediaKix says that brands are "expected to spend up to a whopping $15B on influencer marketing by 2022." According to Research and Markets, influencer marketing was a $10.24 billion industry in 2021. Beyond only creating content, their business has grown, and they are now developing their own brand. Increase in demand for micro-influencers : Brands are now increasingly working with micro-influencers owing to their higher . 4. As Mark Zuckerberg said, metaverse could be the next best thing to teleportation. According to the Astute Analytica study on the global Influencer Marketing Platform Market, the size of the market will increase from US$ 8,393.4 Million in 2021 to US$ 90,238.9 Million in 2030, registering a remarkable compound annual growth rate (CAGR) of 30.81% from 2022 to 2030 The segmentation . In 2022, expect to see another shift with a growing number of brands taking advantage of both online and offline influencer marketing campaigns. Furthermore, the global influencer marketing platform market size is predicted to grow at a CAGR of 30.6% from 2019 to 2025 and will reach $26.4 billion by 2025. (Grand View Research) As fashion influencers become more and more popular, brands will start giving them more money to promote their products. Traditional social media campaigns such as giveaways and reviews will remain popular but many brands will look to move things to the next level through in-person collaboration. Global fashion influencer marketing could reach 12.4 billion by 2027. Influencer Marketing Conference 2022 - London, New York & Amsterdam 21-22 November 2022, RAI, Amsterdam Europe 2022 Bringing together experts from agencies & brands together for a multi-day in-person conference and expo offering an unmissable unique learning experience. 1. The point is, even with platforms like YouTube, Facebook, TikTok, Instagram Reels, Instagram Video, and many more, consumers are barely getting their itch for video scratched. 2. Powerful data and analysis on nearly every digital topic Become a Client According to Insider Intelligence forecasts, US influencer marketing spending will reach $4.14 billion in 2022. Influencer marketing is simply the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character of a brand. Any skilled marketer knows that a 30% increase is a reliable sign that you are heading in the right direction. ET The pandemic has disrupted the influencer marketing industry. The 13 Best Influencer Marketplaces & Platforms. Here are some new influencer marketing trends we will witness in 2022. Get Started But it's not time to completely throw out the rulebook, as most of the changes are accelerations of pre-existing trends, rather than transformative shifts in the market. When polling global marketing professionals, the data we received lined up with this prediction. Top clients include: Rovio - Angry Birds, Bud Light, and Wish.