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Mention your TikTok account in any promotional content In this article, well explore how to find influencers on TikTok that align with your brand values and industry niche. And, because we already work with these content partners, you dont have to spend time crafting introductions for your brandlet us do it for you. You can also click here to download, https://www.youtube.com/watch?v=MJdnbVmMANU, Step #1: Make a List of Influencers the Right Influencers, Step #3: Connect With the Influencers on Social Media, Step #4: Send Your Influencer Outreach Email, What is Influencer Marketing? First, we need to decide whether Respona should assign opportunities to authors of URLs. Popular products can quickly become part of the #tiktokmademebuyit commerce trend, which shows the impact of TikTok content on generating conversions. In this article, we explain how to reach out to influencers so that theyll say yes to your proposal when you get in touch with them. Well be promoting the video event via [explain what youll be doing to ensure maximum exposure]. Now, lets take a look at the step-by-step process for how to make your social influencer marketing campaign a success and, ultimately, grab the influencers attention. But, rates vary widely for TikTok marketing. But, to produce exceptional results, you need the right influencer. Be friendly, dont mention pricing, and get right to the point. Ideal for:Brands who want to reach to popular names and industry leaders. You have a list of TikTok influencers should you send them a DM? By using this form you agree with the storage and handling of your data by Upfluence. Your pitch should not ask the influencer what they can do for your brand. This is a great resource to get started with creating your list. Learn what kind of content works well and build it into your strategy. Influencers have continued to grow since, expanding from older social media platforms, like Facebook and Youtube, to newer apps such as TikTok. WebTikTok video from LABELSTORE.ORG.UK (@label.store): "We love it when models and influencers reach out to us to help our cause. TikTok is hugely valuable for brands based on the amount of time that people are spending using the app. If yes, what were the means that youve used? Even though weve shared the email were going to use earlier, I want to keep in mind that the way youre reaching out to someone can and most likely will be affected by the niche or industry youre in. The discovery mechanism of TikTok heavily relies on hashtags. In the comments section, Cast Members told the Disney influencer family that characters only sign autographs in official meet-and-greets to avoid accusations of unfair Start with a simple connection request or follow on LinkedIn. By adding relevant and trending hashtags in your video captions, you can increase your chances of Picking a passionate domain ensures your research and develops a good mastery over your chosen niche. If you've never entered a challenge, now's the perfect time! Brands from Victorias Secret and Red Bull have invested resources into college influencer programs, doling out money, swag, and internship credits in exchange for Gen-Z marketing. There are many different types of influencers so its important to find Instagram influencerswholl be able to advocate for your product or service to the appropriate target audience. Weve been working really hard for the last [x] [months/years] on a new product/service [name]. By continuing to browse, you agree to the storing of first- and third-party cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. The discovery mechanism of TikTok heavily relies on hashtags. Instead, it offers content creator packages with multiple posts spread over one to three months. Most social networks impose a maximum daily limit on the number of messages you can send. Authors Note: Well use LinkedIn as our example for how to connect with influencers, but you can apply these same tactics to any social media platform. Pick Your Niche The opening move to become a TikTok influencer is finding and isolating your area of interest. Dont overlook FTC rules influencers must disclose sponsored posts. For example, one difference may be that, in the first case, you might want to offer a free product to the person youre reaching out to so as to get them interested in what you want to say. The private sector jumped on influencer marketing as early as the 2010s. Brands know this. By adding relevant and trending hashtags in your video captions, you can increase your chances of being discovered by potential customers. The most trusted enterprise influencer marketing management platform. Naturally, the larger the following, typically the higher the rate for a TikTok post. But, it wont always end in a deal. Looking at the audience demographic on TikTok, we can see its very popular with Gen Z audiences, as 47% of users in the US are aged between 10 29. 2. TikTok is home to an inspiring community of body-positive influencers using the app to spread awareness, style tips and motivation. For your campaign, you might consider working with someone like Dustin Vaughn-Luma. Connecting with the right influencers or bloggers can amplify your brand awareness, allow for precise targeting, and enhance the credibility and trust for your own brand through the relationships they have already established. By using one or more of these techniques, you allow the influencer to become familiar with you in an informal way so theyll be more receptive to pitch when you start the actual influencer outreach process. What are the ethics around parents monetising their children on social media? The reason wed like you to review it is [link this to a review done by the influencer on a competitors product or a review done on a different product of yours]. You could follow their social media profiles first so that they see your brand name and recognize your interest in what theyre doing. This is a good way to come across new TikTok influencers thanks to their existing posts, but this method can still be very time consuming as youll have limited ability to filter your results. They play a vital role in the lives of influencers. Thats because they have a strong ongoing partnership. How to Find TikTok Influencers: Free Influencer Search Tool How Popular is TikTok? Let me know by leaving a brief comment below. And thats just in America. Why And How To Leverage TikTok For Influencer Marketing - Forbes However, we always recommend that youre respectful of peoples time and dont push them to get a response. This channel is a gold mine of opportunities for brands large and small looking to establish themselves and grow. Popular creator Kristen Titus TikTok video for this campaign had 2.6M views and over 220K likes with thousands of engaged comments from her audience. Video continues to reign supreme, and its why social media platforms like YouTube and TikTok continue to rival and even beat Google at their own game with TikTok ranking number one in website popularity last year. Look at who your audience follows ask them who they look to for advice. The estimated number of users in July 2020 was over 689 Lets get started! As the platform that famously told brands dont make ads, make TikToks, this paved the way for brands to start partnering with TikTok creators to introduce branded content successfully onto the app. 7. To ensure campaigns run smoothly, its a good idea to draft up a statement of work for all partners you work with no matter how big or small the partnership. Here's what she had to say: "Yes, it's a good idea. Every year, we add thousands more influencers to our platform. How to Reach Out to Influencers: 5 Steps, 2 Templates What were going to do first is start a new campaign. If youre still concerned, your starting point for Instagram influencer outreach could be making yourself valuable to a potential influencer. Persist. From there, we need to give our new campaign a name. On TikTok, there is reach potential like no other platform you have the opportunity to generate viral campaigns, tap into an entirely new audience, and connect with niche communities. the $100 per 100,000 follower rule, as a nice place to start. Companies know this. First of all, you need to make a list of prospects youd like to engage with. Theyre not cheap though, and most brands dont have the social media marketing budget needed to cover their fees. (& Great Examples to Inspire You), Micro Influencers: The What, Why & How Behind Them (Guide), Facebook influencer pricing: $25 per 1000 followers, Instagram Influencer pricing: $10 per 1000 followers, Know your audience research them, understand them, and see who speaks to them in a way that drives a response, Talk to your team they are already reaching out to so many people and these relationships could be potential influencers. Dont believe it? An ideal way to reach out to a social media influencer is by using the Contact Me form on their blog, since its intended for this exact purpose. Now weve established if TikTok is a strategic platform for your brand, lets explore how to go about finding influencers on the platform. Keep in mind that the number of prospects that have successfully been assigned with contact information heavily depends on the criteria youve chosen. The discovery mechanism of TikTok heavily relies on hashtags. And now you want to get the same results or better for your brand. Before you begin your process of reaching out to influencers, its first important to understand what influencer outreach is. Was it through a direct message on Instagram or LinkedIn, or through an influencer outreach email? TikTok Influencer Marketing: How Brands Can Find Success - Dash We like your approach and wed appreciate your feedback on our product. Talk about why you think they would be a great fit for the campaign. You may not have the likes of Charlie DAmelio or Zach King on your mailing list, but by analyzing the social reach of your customer base you could uncover nano, micro, mid-sized, or mega TikTok influencers that you didnt know about. TikTok Look for TikTok Influencers Based on Hashtags 4. Saphia Lanier on October 6, 2022 Want to get your message in front of your (younger) audience? In 2022, TikTok creators are shaping the social media landscape. WebFind regional contact information for customer support, business, advertising or PR inquiries. I hope that this guide has helped you understand the steps to reaching out to influencers for your business. Lastly, include a deadline to create a sense of urgency. TikTok The best influencer partnerships feel so natural and a part of their content that their audience naturally associates the creator with your brand. When youve selected who you think might be the right influencers for your campaign, the next step is to get in touch with them.