CHEEK. Uoma by Sharon C. - BADDER BOOM - AU NATUREL VOLUMIZING MASCARA. In a world with inequalities and injustice CARE means speaking up - Speaking up for ourselves, speaking up for others to bring about a better world and future for all. The Flawless IRL Foundation is aptly named its decidedly full-coverage but never cakey or gummy or even especially heavy like so many other opaque foundations. Too Faced Better Than Sex Mascara: If youre lucky enough to have naturally long, thick lashes, Too Faced's Better Than Sex Mascara ($27) can take them to the next level. EYES. Pull Up for Change founder Sharon Chuter is changing the conversation around 'clean' beauty and making shopping Black-owned accessible via her latest venture with Walmart. 4.0 2 reviews. Everybody goes there, its extremely democratic, and people go there for many different reasons. We don't know when or if this item will be back in stock. - Express yourself with endless looks created with these curated quads. Listed by WWD as one of the 50 most forward-thinking executives shaping the future of the beauty industry, Nigerian born Sharon Chuter, is a rebel with a cause and on a mission to go off the well beaten path to redefine the rules of inclusivity and diversity. Keep reading for our full product review. Chuter, a seasoned entrepreneur who has also founded the Pull Up for Change . Uoma Beauty's Drama Bomb Extreme Volume Nourishing Mascara has been on my radar for a while. Wide distribution was important to me, so when they came to the table with 3,365 stores, I knew it was going into a place that wouldnt cut people out, she said. This is inclusivity beyond shades because we know that beauty comes in every Color, Gender, Budget, Size, Age, Lifestyle, Sexual Orientation and more. A truly inclusive, makeup range comprised of skincare for makeup lovers. Just like most straightforward mascaras, Uoma Beauty's Drama Bomb Mascara is no different: You use the brush to comb product through your eyelashes from the roots to the ends, making sure to coat each lash evenly until youre happy with the way your lashes look. 2023 Breaking Media, Inc. All rights reserved. Easy to use, created with naturally derived ingredients that are better for your skin & our planet. About the brand: Created by beauty executive Sharon Chuter, Uoma Beauty was born out of a desire to see a heightened level of freshness, diversity, inclusivity, and uniqueness in the beauty industry. OPHTHALMOLOGIST TESTED - this hypoallergenic mascara for sensitive eyes gives you bomb lashes without irritation and Badder Boom lengthening mascara black is also suitable for contact lense wearers Get a first look at the full Uoma by Sharon C. product lineup, along with pricing, in the gallery below. PRIMER FOUNDATION CHEEK. The 17-product range includes foundation (available in six shades), water-activated cleansing wipes, an oil cleanser, a vitamin C serum available in two differing potencies, a tinted lip oil (available in six shades) and volumizing mascara. I thought the hourglass brush would be a challenge for me since I love smaller, stiffer mascara wands, but it hugged each of my lashes so well as it added volume and separation. And, bold claim I know, but this may be the absolute best drugstore mascara Ive ever tried and Ive been shellacking my lashes with grocery store finds for 15 years. Is this full size or small like Ipsy small? Her bold, innovative and inclusive approach to high-quality products remains at the heart of everything we do., One Year Post-Acquisition, Seed Phytonutrients Plots Phase Two. Say hello to our dynamic duo - Our Founder and CEO Sharon C and our Chief Entertainment officer Leo the CEO. With an initial 17-product range comprising skin-care and color cosmetics priced between $6 and $24, Uoma by Sharon C. positions itself as "attainable and unapologetic." Everyone else is taken. Uoma by Sharon c is proudly black owned yet is inclusive of all humans, price accessible while delivering great quality with conscious ingredients of natural origins. After the fourth coat, my lashes were defined, super thick, and had tons of length. We only include products that have been independently selected by TZR's editorial team. Define A Lash Waterproof 190 reviews. 5.0 /5. 2 IN 1 WATER-ACTIVATED FACE WIPES. Clean, EXPLOSIVE volumizing impact in the blink of an eye! 1. Au Naturel Volumizing Mascaras 3 mL. FACE. Created with Sketch. Amazon.com : UOMA By Sharon C Level Up Badder Boom Au Naturel Volumising Mascara Black Y'all, Travel Size, 0.01 Oz : Beauty & Personal Care Beauty & Personal Care Makeup Eyes Mascara Currently unavailable. AUTHENTIC BEAUTY IS THE ULTIMATE FORM OF SELF EXPRESSION, 2. Our gravity-defying formula delivers instant, high-impact, and buildable lash length for the fluffiest most luscious lashes ever. . Thats standard for a brand positioned as accessible yet luxurious, and its comparable to similar brands. This in no way affects our editorial decision-making. The brush on this mascara is hourglass-shaped, which helps reach each eyelash and makes for an easy, effortless application process. The pair talk Walmart, pandemic beauty trends and what real inclusivity looks like in beauty. Uoma Beautys Drama Bomb Mascara is priced at around $20 for 0.37 oz. NEW. Aug 5, 2021 Sharon Chuter and Sir John Photo: Courtesy of Uoma by Sharon C. When Uoma Beauty and Walmart invited me to a beauty runway show in Los Angeles, I wasn't sure what to expect.. For the late nights when all you want is to collapse into bed but still have on a full face, your new best friend is Go Awf! Shop All Electronics Cameras, Photo & Video, Shop All Electronics Cell Phones & Accessories, Shop All Electronics Computers, Laptops & Parts, Shop All Electronics Tablets & Accessories, Shop All Electronics Video Games & Consoles, Shop All Electronics VR, AR & Accessories. In this video I share all the details you need to know and my thoughts on the performance and. Shop All Just Dropped BEST SELLERS Find . Baby you do you. Sign up for the Fashionista daily newsletter. Stephanie Saltzman is Fashionista's beauty director. Choosing a selection results in a full page refresh. Keep reading for my honest thoughts below. Rewriting the rules of inclusivity with products that are formulated to let your true self shine through. . Free shipping. Prices range from $6 to $24, and industry sources expect the brand to reach $40 million in retail sales for its first year on the market. Our range is vegan, cruelty free and eco friendly. Select delivery location Have one to sell? Uoma By Sharon C Au Natural Volumizing Mascara 3 ml NEW . Its one of the biggest launches were doing in Walmart history, said Musab Balbale, vice president of beauty at Walmart Inc. The launch represents the direction were headed in, bringing more energy into the category, focusing on values that we care about, such as the environment, cleanliness of the products and the diversity of our brand base and of the consumers we want to represent., Balbale said the brand was another play at Gen Z consumers, who are coming to Walmart in increasing numbers. For Uoma by Sharon C., that intersectional inclusivity and mindfulness materializes in several ways, namely in accessible pricing, conscious ingredients, responsible sourcing, vegan and. As a fan of the brandand of mascaraI knew I wanted to give this product a try at some point. Please note: Occasionally, we use affiliate links on our site. This makeup brand is cruelty free and vegan, and all the packaging is recyclable. At UOMA by Sharon C, we give you the license to be you. A new makeup brand exclusive to Walmart has released and it is Uoma Beauty by Sharon C. This is a sister brand to Uoma Beauty and is focused on being eco-friendly with sustainable packaging. Ultimatelyscent asideUoma Beauty's Drama Bomb is a fantastic mascara that made my eyes pop without any clumping or flaking, and I was happy I tried it. The new collection, ranging in price from $23.99 to $4.49, is a pretty even split between skin care and cosmetics. Sharon Chuter is leaving the top slot Uoma Beauty, the brand she founded in 2019. It spans skin care and color cosmetics. The Supa' Natural Glow Vitamin C Serum is available in two versions one. $17.99. The focus is on a brand that is clean in its formulation and sustainable in its packaging. BROW. Shop Women's Uoma Beauty Size OS Mascara at a discounted price at Poshmark. Active ingredients: Avocado oil, castor oil, golden jojoba oil, rice wax, and synthetic beeswax, Potential allergens: Acacia senegal gum, parfum (fragrance), ascorbyl palmitate, citric acid. Uoma Beauty Drama Bomb Extreme Volume Nourishing Mascara. Swapping my current favorites to test Drama Bomb, would this vegan, cruelty-free mascara that claims to instantly volumize, lengthen, and lift lashes be another standout product from this innovative Black-owned beauty brand? During the week, I dont normally wear mascara unless Im hanging out with friends or my work that day is public-facingmost days, I just wear concealer in specific areas or my face is completely bare. Even as prestige beauty is democratizing its distribution, such as through Sephoras partnership with Kohls Corp. or Ulta Beautys partnership with Target Corp., Balbale said purpose-driven brands at mass price points are beating expectations. All Rights Reserved. Au Natural Cleansing Oil, SupaNatural Glow Vitamin C Serum, Its Complicated Glossy Lip Tint & Oil, Flawless IRL Foundation and Badder Boom Volumizing Mascara. Our products are formulated to let your true self shine through. On Friday, Uoma Beauty and Pull Up For Change founder Sharon Chuter introduces her latest venture: Uoma by Sharon C., a "radically transparent and accessible beauty line" launching exclusively with Walmart. This site is protected by reCAPTCHA Enterprise and the Google. Shop UOMA Beauty at Ulta Beauty. Receive emails or texts about our latest sales, new arrivals and special offers. Say hello to our dynamic duo - Our Founder and CEO Sharon C and our Chief Entertainment officer Leo the CEO. Were seeing younger customers come back into our stores in a way that is refreshing, he said. Three makeup products comprise the core of this new launch, and theyre frankly all you need to create a dialed-up face that wont budge. The collection seems like Chuters mission to provide top-quality products at an accessible price and location is already a rousing success. Top News Stories Alerts Straight to your Inbox. BADDER BOOM - AU NATUREL VOLUMIZING MASCARA, ITS COMPLICATED LIP TINT + CHEEK STAIN + OIL + GLOSS, GO AWF! Best for: Creating lashes that are full of volume, intensity, and definition. A new makeup brand exclusive to Walmart has released and it is Uoma Beauty by Sharon C. This is a sister brand to Uoma Beauty and is focused on being eco-fri. Drama Bomb Extreme Volume Nourishing Mascara, Black Magic Hypnotic Impact High Shine Lipstick, Travel Size Drama Bomb Extreme Volume Nourishing Mascara, Afro.Dis.Iac Cleopatra Ink Liquid Eyeliner. Description: Level up mascara uoma by Sharon c. Sold by adajaneb. . Now thats true inclusivity and we call that CARE! "I have always despised the term 'clean beauty' and the industry around it it's less science and more misinformation, half-truths and hysteria. SKINCARE. I caught the scent plenty of times during the week that I wore it, and I would prefer not to. I went out for several hours and hung out at home a few times without having any flakes on my face or smudging under my eyes. I got until Saturday to sell all the items on my page so please feel free to bundle and offer! The brand is Gen Z-inspired, and its a really inclusive brand that speaks to multiple audiences. Heyy!! Weve become more aware of our responsibility toward the environment, weve become more aware of our responsibility toward our bodies, Balbale said. Beauty comes in every color, budget, and lifestyle, Chuter says in a press release about the launch. This is why we exist. Our gravity-defying formula delivers instant, high-impact, and buildable lash length for the fluffiest most luscious lashes ever. Free shipping. Volume Shocking Mascara [DISCONTINUED] 459 reviews. Per the brand, its formulas are vegan and cruelty-free, its packaging is 100% recyclable and it seeks to incorporate sustainability into the mass-market beauty space. The following year, after the murder of George Floyd, Chuter kicked off Pull Up for Change, an initiative calling for beauty companies to release the demographic and racial breakdowns of their workforces. Sharons historic work as CEO at Uoma Beauty has been a giant leap forward for inclusivity in beauty. BLUSH . Best for: Creating lashes that are full of volume, intensity, and definition. With packaging made from recycled materials and an ingredient list that boasts all-natural powerhouses like grapeseed oil and vitamin E, it fully cleanses skin, doesnt strip it, and adds moisture back in. Get your order as described or receive your money back. This Tarte Tubing Mascara Gave My Lashes Tons of Length and Definition, Maybelline's Lash Sensational Luscious Mascara Provides Major Length and Volume, Milani's Highly Rated Lash Extensions Mascara Lives Up to Its Name, This Too Faced Mascara Is My Secret to Curled, Defined Lashes, I Tried Tarte's Maneater Mascara and It Became An Instant Favorite, Benefit's New Magnetic Mascara Gave Me My Longest Lashes Ever, Maybelline's Sky High Mascara Creates Dreamy, Fluttery Lashes, The 11 Best Drugstore Mascaras of 2023, Tested and Reviewed, Reviewed: Hourglass's Caution Mascara Provides the Ultimate Lift, This Thrive Causemetics Mascara Is Viral for a Reason. Shop All Gift Cards Best Sellers. Soro Soke means speak louder! UOMA BY SHARON C Search. Im excited to be able to focus all my energies on creative endeavors product development, campaigns and many more exciting projects within and also outside Uoma beauty. Although I am stepping away from my role as CEO and board member, my vision for Uoma and its mission remains dear to my heart. However, Uoma Beauty's Drama Bomb was one of the easiest mascaras Ive ever removed, thanks to its water-resistant formula and moisturizing, nourishing ingredients. On the skin side, Go Awf! Uoma Beautys Drama Bomb Mascara is a knockout. Thankfully, my eyes didnt experience any irritation, but I dont think having fragrance was necessary. Hemp-derived cannabis seed oil creates a creamy texture that leaves your lashes soft, nourished, and conditioned. Chuter, a seasoned entrepreneur who has also founded the Pull Up for Change initiative, alongside the Make It Black campaign, is stepping away from day-to-day operations at Uoma. The Pull Up for Change creator and Uoma Beauty CEO and founder discusses the ripple effect her initiatives have made in 2020 and where we go from here. of product. I tested the new foundation, mascara, and lip tint from Uoma Beauty by Sharon C and did an all day wear test. Au Naturel Cleansing Oil is a gentle but extremely effective first line of attack against heavy makeup, lingering dirt, grime, and other impurities. To that end, Walmart was ideal for Chuter, and the company initially reached out to her last year over Instagram to see how they could partner in the future. Worst of all, clean beauty is the least inclusive space in beauty," she said, in a statement. EMPOWERED PEOPLE, EMPOWER OTHERS WE ARE AN EMPOWERING TRIBE #UOMATRIBE, 3. The fast-beauty company known for its ingredient-focused formulations is making its debut with the retailer. If you prefer length, definition, and dont need over-the-top volume, this affordable product is worth trying. Sharon Chuter is leaving the top slot Uoma Beauty, the brand she founded in 2019. Sharon Chuter Leaves Uoma Beauty C-suite,Board, Le Domaine Gains Stateside Distribution WithBluemercury, Ed Burstell and Sandi Burrows Form Beauty BrandAdvisory. Chuter called the line radically inclusive, but not just because of the 30 shades her foundation is available in. Since then, Uoma has debuted a mass market sister brand at Walmart, and headed to QVC earlier this year. Typically, when it comes to beauty, Im a woman who knows what she likes. We are thrilled to support Uoma Beauty in this next stage to continue the beautiful rebellion Sharon started in 2019 to spread a message of unabashed self-love, empowerment and self-expression, said Kendra Bracken-Ferguson, Uomas board director, in a statement. Khera Alexander/Design by Cristina Cianci. Harrison Ford Told 'Indiana Jones 5' Stunt Guys to 'Leave Me the F--- Alone' While on Horseback: 'I'm an Old Man' and 'Want to Look Like It', 'Succession' Series Finale: The Roy Family Saga Ended in a Breathtaking Blindside, Hannah Gadsbys Disastrous Pablo-matic Show at the Brooklyn Museum Has Some Pablo-ms of Its Own, Ivanka Trump Is Reportedly Ready to Fully Dive Into This Less High-Profile Role to Regain Her Reputation. EXPLOSIVE volumizing impact in the blink of an eye! There is acceleration and focus on clean ingredients and sustainable products., Sustainability has also been a guiding force for Chuter the makeup wipes are biodegradable, and the cleansing oil packaging is made of recycled plastic and she eliminated unit cartons and testers for product. CLEANSER WIPES VITAMIN C FIND MY SHADE. LET'S FIX THE SYSTEM AND MAKE IT BEAUTIFUL afterall, UOMA means beautiful. Fusing the hydrating elements of a lip treatment and sheer color of a lip tint. It's made with a special brush and 84 percent natural ingredients (like argan oil and castor seed oil) to make your lashes longer, thicker, fuller, and stronger too. Undaria Collagen Body Lotion, Celebrate Father's Day with Sauvage DIOR Sauvage Eau de Parfum. Prices are very negotiable and Id love to make a good deal:). Sell on Amazon Scan the QR code with your mobile device. Weve integrated technology in crazy ways. But if you need a little more definition over volume, Drama Bomb may be the way to go. The wand is slightly hourglass-shaped, grabbing and combing out each individual lash. Lashes look full and bold without clumping. With a belief that beauty starts when you're authentically yourself, Uoma Beauty createshigh-performing, accessible products that are inclusive of all skin tones and types. Cyndi Isgrig, the former president of Dermstore, is serving as interim CEO. When I was using the Uoma Beauty Drama Bomb Mascara initially, I wasnt entirely sure if it was going to work for me. They have an average length, curl, and thickness and take to mascara wellespecially when its the right formula and brush typebut Im a mascara person through and through. This mascara is from Uoma Beauty. UOMA Badder Boom Level Up Au Naturel Volumizing Mascara Deluxe Sample 3ml New. For now, on the skin-care side of Uoma by Sharon C is three products: a brightening serum and two makeup removers. Rock this multipurpose wonder tint as a blushing cheek stain, glowing eyelid color and a sculpting face contour. Inimitable Intense Mascara 134 reviews. "Beauty comes in every color, budget and lifestyle. Now, Chuters just-launched offshoot line, UOMA By Sharon C., is making the science-backed products accessible to virtually everyone with an exclusive Wal-Mart partnership. I thought that Id never go for a full-coverage foundation, sure it would just emphasize my pores. Using Uoma Beautys Drama Bomb Mascara in place of my two current favorites, I spent a week testing how the product worked, lasted, and most importantly, how it made my eyelashes look. Most Viewed Mascara Products. $14.99. 0 Search. Listed by WWD as one of the 50 most forward-thinking executives shaping the future of the beauty industry, Nigerian born Sharon Chuter, is a rebel with a cause and on a mission to go off the well beaten path to redefine the rules of inclusivity and diversity. She has relinquished her chief executive officer title, as well as her board seat. Find many great new & used options and get the best deals for 3x Uoma By Sharon C, Badder Boom Au Naturel Volumizing Mascara Black Y'all 3 ml at the best online prices at eBay! Not a good time. The inclusion of skin-care formulas is a departure from Chuter's existing Uoma Beauty range, which offers solely color cosmetics. We independently evaluate all recommended products and services. We continue to use our platform to advocate for and speak up for what we believe is right. I have enjoyed every second of the last five years on the operating seat and its been the joy and privilege of my life to watch what should have been an impossibility take flight and reach the heights it has.. Free Shipping Offers & Free Store Pickup Available Same Day. The larger collection is a favorite of celebrities and professional makeup artists alike, who frequently praise the brands commitment to high-quality ingredients, sustainability, and unmatched color payoff. We think itll be particularly resonant with the younger consumer whos coming to Walmart stores at an increasing pace., Balbale added that in a post-coronavirus landscape, themes like sustainability were paramount to capturing more consumers. My one critique of this mascara is the scent. Never miss the latest fashion industry news. Plus, it's only $7. SkinCare. Called Uoma by Sharon C., the brand will launch on its own website and at Walmart on June 18. FACE. I had one mission, I said I want to make this industry less exclusive. Enhance your natural glow with this highly pigmented yet easy to use cream to powder blush. My shade, found in the My Fair Lady category, is infused with cold-pressed green coffee extract to plump, moisturize, and smooth out skin. She first announced the move on Instagram this week, with her post reading, I have left the role of CEO and also from the board of directors. Despite the name, theres nothing complicated about the hybrid formula that goes on a richly-pigmented gloss and dries into a semi-matte tinted lip. This makes for an amazing, bold lash look, but taking it off? My brand is currently hailed as inclusive, but anyone who knows me knows Im gonna call even my own bullst, Chuter said. On the skin side, Go Awf! Khera Alexander is a makeup artist specializing in makeup artistry, beauty writing, and content creation for Black women and women of color. Floss Gloss 'Cause you're flossy! We put the Uoma Beauty Drama Bomb Extreme Volume Nourishing Mascara to the test after receiving a complimentary sample from the brand. Added the company, Through the inspiring leadership of founder and CEO Sharon Chuter, Uoma Beauty has made beauty industry history. Pucker up to our new lip-loving plant-based beauty elixir. However, we may receive a portion of sales if you purchase a product through a link in this article. $7.97 Expedited (1-3 day) Shipping on all orders. Fast delivery, full service customer support. Learn More. Even though Im always down to try a new product that could take my eyelashes to new heights, I typically reach for new drugstore mascaras or fall back on the prestige ones I know and love. Were seeing brands that have a really crisp point of view on their formulations, and on the customer theyre speaking to, do really well in a way that far outperforms whatever the size of the brands marketing budget might suggest, he said. : https://bit.ly/3wEzIrnUoma By Sharon C, Badder BOOM! package quality. Since I like having really full and thick lashes, I applied about four coats to finish off my makeup routine. This was a super fun first impressions for this new drugstore brand, I hope you enjoy!------------------------------------------------------------------------- INSTAGRAM: https://instagram.com/juliecamille_ -------------------------------------------------------------------------UOMA BEAUTY MAKEUP:Uoma By Sharon C, Flawless IRL Skin Perfecting Foundation White Pearl T2: https://bit.ly/3gA9tg2Uoma By Sharon C, It's Complicated Lip Tint + Oil + Gloss Boasty! The truth is, inclusivity goes beyond skin color, and even though the bar is so low in this industry, no beauty brand comes in every color, every lifestyle or any budget. But if budget is your priority and you'd prefer a drugstore price range, plenty of other options exist. Shop now Favorites from UOMA by Sharon C Explore more Rollback Options From $6.25 Uoma by Sharon C, Flawless IRL Skin Perfecting Foundation Bronze Venus T6 3 2-day shipping Rollback Options +6 options $3.48 $6.98 In fact, this was the first UOMA By Sharon C. product I tried, and I audibly told my mother as I applied it, Oh yeah, this is one youre going to want to try next. Available in 30 shades, the key ingredients actually vary by color category to become a customized fit for the wearer. If you like prestige mascaras, paying this amount for a product with a shelf life of six months makes sense. Sharon talks a lot about this. Potential allergens: Acacia senegal gum, parfum (fragrance), ascorbyl palmitate, citric acid. LIPS. On Friday, Uoma Beauty and Pull Up For Change founder Sharon Chuter introduces her latest venture: Uoma by Sharon C., a "radically transparent and accessible beauty line" launching. The 100% cotton content makes it gentle, never tugging at delicate areas. It lengthens, volumizes, and defines amazingly well without flaking, smudging, or leaving lashes feeling dry and crunchy. You might already be familiar with UOMA Beauty, the top-rated cosmetics and skin care line developed by Nigerian-born founder Sharon Chuter dedicated to inclusion and self-expression. In a world of conformity being yourself is the ultimate rebellion. 2023 BDG Media, Inc. All rights reserved. In addition to making high-performing, Black-owned beauty products more accessible via Uoma by Sharon C., Chuter also hopes to re-frame conversations around "clean" beauty with this new brand. GO AWF! 2 In 1 Water-Activated Cleansing Wipes that look like cotton pads and transform into makeup-removing pads that clear away even the most stubborn mascara streaks. Sharon Chuter, founder of Uoma Beauty and the Pull Up for Change campaign, is adding another brand to her list of projects. I thought I was too self-conscious to wear anything but a nude lip, and I definitely never thought biodegradable anything would truly work to take makeup off. Its the art of radiance; our products take the back seat to allow you be the star of your world! 3x Uoma By Sharon C, Badder Boom Au Naturel Volumizing Mascara Black Y'all 3 ml. But based on UOMAs track record as a whole, thats hardly a surprise. Typically, when I wear mascara, I want to use a product that gives my lashes major definition and volume, with a brush thats a little on the thinner, stiffer side to help give me control over my application. Typically, I try to push the boundaries and apply as many coats of mascara as I possibly can before my lashes start to look spidery. EVERY PERSON DESERVES TO FEEL INSPIRED AND INCLUDED #CAREFORALL, 4. Au Naturel Cleansing Oil is a gentle but extremely effective first line of attack against heavy makeup, lingering dirt, grime, and other impurities. Active ingredients: Avocado oil, castor oil, golden jojoba oil, rice wax, and synthetic beeswax. Overall, my eyelashes are decent. UOMA Beauty Travel Size Drama Bomb Extreme Volume Nourishing Mascara. We are stepping away from established beauty norms of being 'category-led' and, instead, recognizing the reality that we are serving a new age of category agnostic shoppers.". Best of all, inclusivity is still at the heart of this range, along with price accessibility, high performance, and the intersectionality between caring for ourselves yet being mindful of the planet we live in..