All of these rates represent record highs since IZEA started tracking payments in 2015. Why do these numbers matter? Her feed is full of unfiltered, simple beauty routines. They are, however, very influential and active within their local neighborhoods or communities and have the highest engagement rates. This is what can make them so successful in marketing. Passion and a deep understanding of my . Nano Influencers This is the newest influencer term in the influencer market. The influencer media kit is a digital document that tells your clients everything about your work and personality as an influencer. M&C Saatchi are known as leaders in marketing, so it comes as no surprise that their influencer marketing division M&C Saatchi has signed some of Britain's biggest YouTube stars, this includes Saffron Barker and Roxxsaurus. You can expect a minimum number of posts per month from our nano beauty influencers program. Top Beauty Influencers on Instagram. 5. A 2019 report from influencer marketing platform Fohr concluded that nano influencers have the highest engagement rates on Instagram feed posts with 7%.. And 80% of marketers find influencer marketing effective.. People find them genuine and relatable. Nano influencers: 1,000 to 10,000 followers. Loco Coffee (on Instagram @DRINKloco)is a . 48% of the marketers feel that "audience . Brands Choosing Nano Influencer. Nano-influencers: 1,000-10,000 followers; Micro-influencers: 10,000-50,000 followers; . For one sponsored Instagram post, Lauren will charge about $350, she told Insider in November 2020, when she had just under 3,000 followers. We did that by selecting and activating 500 nano & micro influencers. On TikTok, a nano influencer is someone who has 1k-5k followers . Amra Olevic Reyes @amrezy 5.9 - million followers Discover the top influencers in Romania by ranking. To better understand the different categories of influencers, take a look at the 5 categories into which they are divided based on number of followers: Sahil Shroff (7.2k Followers) 30. Top Social Media influencers in South Africa to follow in 2021, Boitumelo Thulo, Boity is a South African TV personality, rapper, actress, businesswoman and model. Rouhallah Gazi (24k Followers) 27. Charlotte has 233.5k followers on TikTok and 3.3m likes. According to HypeAuditor, nano influencers with less than 5,000 followers led the pack with an average engagement rate of 5% in 2020. These have free promotional tools that are user-friendly. @skincarestandard Working with the likes of Glossier and Ilia Beauty, Rachael is a skincare enthusiast with an A ranking for engagements, likes and comments compared to similar influencers on our platform. Nano influencers, or 'nanos' typically have fewer than 5000 followers. Her two cents: "As a nano-influencer, working with brands can be so exciting, but I also think it's extremely easy for brands to take advantage of our influencer tier. Andrea Leticia Breeden Kelsey Dworchak Berkeley Wilson Susan Go Mahnoor Nadir Marionette Solorio Poonam Diwan Shalyn Blankenship Macro-influencers charged about $5,000 and mega-influencers topped the chart at almost $7,000 per post. Nano-influencers have strong connections with their audience. These are my favorite affiliate links for Nano & Micro Beauty & Lifestyle Influencers. Nano-influencers are content creators on social media, especially Instagram, who have between 1,000 and 10,000 followers. One of the biggest category is under Beauty. So, if you're into collaborating with brands, find out brands that work with nano and micro influencers: Nivea. Black Nano Influencers to Follow. Nano-influencers: $10-$100 per post or free gifts. Product. However, their core focus seems to be up-and-coming YouTubers in the fashion, beauty, and lifestyle niche - if that . NOELLE GRAHAM @noellegraham (9,320) Key points to consider. This fee depends on: The influencers' expertise, follower count, and engagement Nano-Influencers. Manu Bora (109k Followers) 28. Sara Rosie Oregon Sara left New York when she became obsessed with "conscious beauty". While nano influencers have the smallest amount of followers of all the types of influencers, they also tend to have the most engaged follower base. We activated 5,000 influencers - split into 4 teams - to create online & offline awareness, authentic UGC, ratings & reviews through beauty routine experiences at home . Let's go! On TikTok, micro influencers had the highest average engagement rate in France, while nano influencers had the highest average engagement rate in the US and UK, In the US, TikTok earned the highest average engagement rate for skincare and hair care, while Instagram still remains king for fragrance and makeup, Many of these influencers rarely recommend products they wouldn't use themselves, making their recommendations even more valuable. TikTok beauty tutorials (and the talented influencers who create them) are wildly different than most YouTube tutorials we've seen, because aside from the fact that they're way shorter and can . Berla Beauty. Her firm has 7,500 nanoinfluencers in its database, she said, and it plans to double that number by March. Here's what you need to remember from this article about working with nano influencers: Nano influencers are people with less than 10,000 followers on Instagram. Find the best beauty and make-up influencers in Mumbai. . Nano-influencers create content on a regular basis, and do so for free. Emerald or Emmy, one of the top nano influencers on Instagram, is a North Carolina-based Youtuber, BSW/ Counselor, certified lactation educator, and a home birthing advocate. A good engagement rate falls within the range of 1-3%. Victoriahhs Vanity. 7. During the selection process, we picked those who use skin care products regularly, experience dehydrated, dry skin as well as the first signs of aging. Hikari Murakami 5. If you have recently seen your popular yet not-so-popular friend suddenly promoting a brand on Instagram, that's exactly the nano-influencer I'm talking about. Micro-influencers charged around $1,500, while mid-tier influencers charged about $3000. Start free trial, 1, ketikasharma, Ketika, India, Maharashtra, Mumbai Suburban, n.a. Full-time. Their accounts give a very real account of life as if they were almost your friend or in many cases are your friends. It's not just beauty brands using nano-influencers. Nikita has her own brand of makeup called Dragun Beauty. Savi and Vid @bruisedpassports (1.2m followers) Mohena Kumari Singh @mohenakumari (1.1m followers) Scarlett Rose @scarlettmrose (909k followers) Aakriti Rana @aakritiranaofficial (818k followers) Shivya Nath @shivya (105k followers) Nikkie De Jager 10. 6,469 likes on top post. The nano-influencers are the ones that may provide the lowest reach, but they have a highly engaged social media following. 187k . Besides dietary plans, promoting a healthy lifestyle is also part of Saanchi's work. Doing so will help your brand or product gain exposure without seeming like ad spam. 86.3 likes per post per thousand followers. Nano-influencers, Last, but not least, this is the newest category of influencers, with less than 10,000 followers on social media. Here, . "The youngest generation has grown up with this technology, so they're very accustomed to. Popular niches (beauty and fitness, for example) are going to have more influencers available and the pricing will likely . With a range of body mists designed to mist onto your skin and be refreshed though the day and Eau De Parfums designed to last all day. Rate, sanp, 10K Followers, 17 Posts, 84.780 Eng. Many influencers in this range have been active on Instagram for years, developing their audience and niche target market organically - from fashion and beauty to wellness and workouts, this influencer is key for large-scale marketing campaigns across the globe. Ready to get your skin sorted and your face beat? 1, zarazya, ZaraPrihatin, Malaysia, 3.7M, Followers, 0.2%, Engagement, 7.2K, Likes per post, 2, yifeis, YINFEI , Malaysia, 560K, Followers, 1.35%, Engagement, 7.5K, Likes per post, 3, sendayu.tinggi_hq, Compared to other influencer groups (micro, macro, mega) they have much fewer followers but much better . Just good old honesty, relatability, tips, tricks, some well-placed humor, and micro influencers ready for more Collabs (yup, they've already gotten started)! 30 Top Beauty Influencers You Should Follow Right Now: 1. It's easy to scale. One of the biggest beauty bloggers around the globe, Lauren Curtis is an Australian success story. She inspires her audience by her success journey where she proved that embracing passion and hard work pays off and lands you on a throne! The main benefit of using nano influencers is their higher-than-average engagement rate. Pros and cons of working with nano . . In 2021, Lauren made over $2,000 from YouTube AdSense . Nano-influencers have between 1,000 and 5,000 followers on a single platform, with one caveat: nano-influencers are only classified as such if they actually have intentions of being one. Influencer Marketing- support with identifying and developing nano, micro, and macro influencer engagement initiatives. . She has an Instagram following of more than 3,200. . Nano-influencers are usually Instagram users who have a minimum of 1000 followers or more. A nano influencer with a low follower count and low engagement rate has nothing to offer brands. She has been interviewed in The Cut and is a former Editorial Director at Snapchat and Hearst. Refiloe Phoolo, Product. With increased popularity, demand, and company spend for influencer marketing, we see new trends emerging in the industry. Image Source: Mediakix Compared to other types of influencers, such as micro-influencers, nano-influencers have small followings, more niche interests, and more local relevance. Nano-influencers rates vary depending on that influencer's experience, the number of followers, and expectations. When you consider those numbers coupled with the fact that there are nearly 500,000 influencers on . Prabh Uppal (22.9k Followers) 29. Estimated $48.8K - $61.8K a year. In 2021, nano-influencers charged right around $800. Also, we offer variety of packages that include different number of posts per month so that . Top Beauty Micro-Influencers. Why do people work with Nano Influencers? If you want to become a nano influencer unicorn, score higher than that. What is a Nano-Influencer? Huda Kattan 3. James Charles 7. Nano beauty Influencers are also one of the best ways to increase your follower count without spending hours each day trying out different strategies yourself. Get started now, free! Updated: April 4, 2020 HERE ARE THE TOP 100 BEAUTY INFLUENCERS IN THE PHILIPPINES It's no surprise that the number of YouTubers are increasing to different niches. Leverage this to your advantage. We're listening! Imagine you have a website that provides a full picture of you . 1. Numbers don't lie. The nano influencer in India believes that our body is the byproduct of our everyday consumption. The main difference is follower size - typically, we see a nano-influencer as someone with a following under 10,000, and a micro influencer having a following anywhere from 10,000 to 200,000 followers, which is a pretty broad range. Any individual with an active social media follower base ranging between 2k to 10K is generally referred to as . Now, she dedicates her time to promoting products that are clean, safe and completely non-toxic. Her Youtube Channel, The Rice Channel, has garnered over 111K subscribers. Rate, ( 1569) 2.1M, Followers, 11.05%, Engagement, 230.7K, Likes per post, 2, Identify the most popular Instagram, Youtube and TikTok accounts on Heepsy, the biggest influencer search tool. Most importantly, the engagement rate is a whopping 8.8 percent. Identify the most popular Instagram, Youtube and TikTok accounts on Heepsy. Nitin Chauhan (45.7k Followers) 26. Though their reach is low, their engagement is higher compared to the other influencer tiers. Bekah is a Canadian micro-influencer and self-proclaimed beauty enthusiast. Nano Influencers: By the Numbers. Identify the most popular Instagram, Youtube and TikTok accounts on Heepsy.