Tactically speaking, list building comes down to two key elements that work cohesively to grow your subscriber numbers: lead magnets and opt-in forms. Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content. You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities. It also discusses benefits that the recipient may not know about since the last time they used the service. After Desiree's victory, everyone knew her name. By highlighting their app's most recent changes and benefits, the copy works to entice recipients to give the app another chance. (Seriously. November 28, 2022 Your content dropped in the search rankings thanks to a new Google update. The first step in segmentation is creating separate lead magnets and opt-in forms for each part of the buyers journey. Here are a few extremely important things to keep in mind before you start emailing your list that you worked so hard to build. Sending the right email at the wrong time is detrimental to your bottom line. Ensure that youre following best practices when it comes to avoiding spam filters. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. Of course, if you read the email copy below, Birchbox didn't actually forget to put that discount code in her box but it was certainly a clever way to get her attention. Your buyer persona will not be exposed to your content unless they first click the subject line. Youll use the same guidelines for writing your emails that we discussed previously to ensure that your readers find your emails useful and interesting. We've curated a selection of the most inspiring and effective email marketing campaigns sent. Thank you for reminding me before it's too late I don't want to be in the dog house because my gift arrived after the holidays. I also love the "Tell Us What You Think" CTA at the bottom of the email. Offer something of value. Do you send a weekly newsletter? By limiting marketing pressure and the sending of often useless emails, an organization participates not only in reducing its ecological impact but also in . Spotify is the king of personalization (Spotify Wrapped, anyone? Your software is smart, but it's not smart enough to automatically know which recipients you're sending to. Think you know all about the people who are reading your marketing emails? But newsletters aren't TheSkimm's only strength when it comes to email. We also love the image of a shoddily-wrapped gift, signaling how much easier it is to buy a gift card no wrapping required. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by its black-and-white palette and custom font. The call-to-action has arrows pointing to it so that theres no chance of missing it. Plus, the email remains short and sweet, to emphasize the message that Dropox didn't want to intrude it just wants to remind the recipient that Dropbox Paper exists, and why it could be helpful. Besides, according to CAN-SPAM guidelines, you should always provide a way for them to opt out of email if they no longer want to receive communications from you. Then, the subheader prompts the recipient to use Paperless Post to invite friends and colleagues for a drink. We also love the cohesive aesthetic of the showcased Etsy shops. 30+ best email marketing campaign examples & why they work by Michal Leszczynski Mar 14, 2023 EMAIL MARKETING Thousands of marketers around the globe share the same mission - they want to send the best and most effective email marketing campaigns. And last but certainly not least, you need to consistently measure the success of your email marketing efforts. End your emails with a personal signature from a human (not your company). Lead magnets should be delivered in a digital format. An email campaign is a sequence of emails sent to multiple recipients at once. Why is this important? From the imagery to the call-to-action, this email is well-poised to generate purchases. You spend time creating the perfect email and adhering to regulations, so the last thing you want is to end up in a spam folder. It's a good idea to let your subscribers know prior to the launch, especially if you've been away for a while. Noncompliance will result in significant fees that arent worth the risk, so make sure to read the GDPR guidelines entirely. This "storm update" got the company out ahead of an event that threatened its service, while allowing its users to get the weather updates they need right from their Wi-Fi provider. Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes, but the options are endless. Ensure that the asset is easy to consume. Offers in-depth tracking and reporting capabilities. Paired with a low-friction CTA, the copy is simple and effective. 30 Brilliant Marketing Email Campaign Examples [+ Template] Free Email Newsletter Lookbook Lindsay Kolowich Cox Published: January 05, 2023 It's imperative to make a plan before you start emailing your entire customer database. Below this copy, the simple grid design is both easy to scan and quite visually appealing. Have a new product or project in the works? But to make the most out of your efforts, you should use a planning template to organize all of your campaigns in one place. For instance, when someone downloads your ebook. It simply offers an update. If theres anything we care about, its complying with what our customersor potential customerswant. You may create fully automated email campaigns using AWeber. It answers any questions a potential customer may have about why Athletic Greens works and whether its worth adding to ones routine. Mike Berners-Lee estimates that in 2019, emails contributed 0.3% of the world's carbon footprint. If subscribers hear more from you than they do from your competitors, theyre more likely to rely on you when they need more information on a topic or when they need a certain product. Market your products: Promote your products and services. An email with images and attachments will have a greater impact than a simple email. Get Started Free Updated: 09/27/22 Published: 02/24/22 Each message features three distinct sections: one for the ingredients, one for the instructions, and one for additional recipes. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages the one thing that sets off customers' impatience. ), and this email is no exception. Free and premium plans, Operations software. Your email should, therefore, be optimized for this as well as all other devices. Plus, the green color of the background emphasizes that gift cards are a more environmentally friendly option. Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. Typically, this opt-out link lives in the footer of each email you send. If you target these emails to casual visitors or first-time subscribers, you may be rushing them and inadvertently discouraging them from buying from you. However, according to Constant Contact, the average ROI for email marketing is $42 for every $1 spent. It centers the product in a fun, attractive way. If you haven't deleted inactive subscribers the previous years, in 2023 it's high time that you clean up your act. Indeed, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry. It centers the recipient's needs with the slogan "Happy Inbox, Happy Life." Learn the basics of creating email campaigns in Mailchimp and best practices to consider when developing your email marketing plan. Workflows take autoresponders a step further. Well, this email from UncommonGoods succeeds in creating a sense of urgency by focusing on the value of acting now. This is one of your first impressions of your new lead make it a professional and positive one. For more information, check out our. There are a variety of features to help you create the best email marketing campaigns and support all of your email marketing goals. There are a couple of ways to do this. Make Your Sales Memorable (Brooklinen) 5. In addition, 83% of customers are willing to share their data to create a more personalized experience. Theres nothing worse than signing up for a great offer only to be disappointed by the content that follows. This simple, timely email really does feel like it's coming from a friend, which is why it's so effective. At the end of the day, people want to be part of something that's bigger than themselves, and this email aims to motivate them to do so by watching a documentary and taking further action. How did your CTR compare to your open rate? The highest-quality templates come from the most reputable ESPs that have tested them against thousands of alternatives. For each email you send, there should be a single action that you want the reader to take. Build relationships: Build connections through personalized engagement. Ditch the no-reply address. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers which certainly didn't disappoint. And that is exactly what inbound marketing is about. Dont be discouraged if you only have a few people on your list to start. It combines humor with a low-stress, low-friction solution. AWeber. Great companies are always evolving, and your customers expect to experience change. Constant Contact: This is best for e-commerce email marketing campaigns, thanks to features like automated product recommendations and shoppable emails. Top 13 Best Email Marketing Services - 2023 Review Menu Websites How to Create a Website Best Website Builder Best Domain Registrar Best Web Hosting Services Cheap Web Hosting Athletic Greens a company that sells green juice in a powder form is that expert in the health and nutrition biz. AI email marketing is a machine-learning powered process that helps marketers create email campaigns that reach the right audiences at the right time with the right messages. Now that you know who youre emailing and whats important to them, it will be much easier to send emails with personalized touches. Our unrivaled storytelling, in video format. I also love the image of the team, making this email feel even more personable. But Dropbox found a way to make its "Try out one of our products!" Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. Browse our collection of educational shows and videos on YouTube. When in doubt or if you're ever in need of inspiration, turn to some of the greatest email marketing examples. Make unsubscribing easy. Visuals help your recipients quickly understand the point of the email. At the very least, swap out the "Dear Sir/Madam" in favor of their name using personalization tokens. Think of Workflows like a flow tree with yes/no branches that will execute actions based on the criteria that you set.Workflows have two key components: The key difference from an autoresponder is that workflows are smart: They can change the course of your automated series based on what your prospect will find useful. This email is just as delightful as drinking the real thing. I have to say, I'm a sucker for GIFs. at Campaigner Check Price HubSpot Marketing Hub Best for Scalable Marketing Plans Jump To Details Available at HubSpot Check Price Mailchimp Best for Marketing With E-Commerce Jump To. I've been a huge fan of Mob Kitchens "Weekly Mob" newsletter for a while. It also leverages exclusivity by framing the promotion as a benefit of having a Starbucks membership. Also, Bonobos nails the email with the copy, precise, flirty, and flavored with humor. Send email campaigns using a custom domain. So to ensure you're sending modern emails that warrant some of your recipients' precious time and attention, we've compiled a list of effective email examples to inspire your next campaign. That's why email is such an important channel. Thats because youre skipping the part where you build trust and develop the relationship. Build a targeted list and define enrollment criteria. We love TheSkimm's daily newsletter especially its clean design and its short, punchy paragraphs. . Rewrite your copy to make sure that its clear what you want the reader to do. Stand Out with Your Design (Function of Beauty) 3. People who don't want to read your emails don't belong on your list. Mailchimp - Best for newsletter design. Opening a loop (that will be closed in the body of the email), Using your unique voice to start the conversation. Published: MailerLite - Best for tracking email campaigns. We love this email from Etsy. The CTAs in this email entice the user to stop what they're doing and head over to Netflix to check out the new content. This subscriber engagement email rewards one of its subscribers for being subscribed for several years. To build that list, you need several ways for prospects to opt-in to receive your emails. Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness. The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Personalization: From the timing of the email (birthday) to the personalized salutation, this email was sent to the right person at the right time. Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. The more you segment your list, the more trust you build with your leads and the easier itll be to convert them later. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. Thats where A/B testing comes in handy. The eye-catching imagery and user-friendly design make Mob Kitchens newsletter a winner, but we especially love the prompt to provide feedback about the content itself. In an age of email automation, it's easy for email campaigns to feel a little robotic. Once someone opts in to your email list, send an email asking them to confirm. Your goal behind the CTA may vary depending on the audience's buyer's journey stage and what you want to accomplish with your email campaign. You may also even consider follow-ups based on the actions that each recipient takes. We're committed to your privacy. Nurture and grow your business with customer relationship management software. All of HubSpot's handcrafted email newsletters, tucked in one place. Consider what you want your email recipients to take away from the email. Here are some examples of different purposes your email campaign may set out to accomplish: One of the biggest benefits of email marketing? The beauty of Uber's emails is in their simplicity. Etsy sells merchandise featuring designs from artists all over the world. With a comprehensive email builder, you can create, optimize, and personalize your own email campaigns without needing any technical or graphic design experience. Some things to ask yourself might include: You know who you're targeting and what you want them to do. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '7f4dab33-585c-49b4-b50f-3b0166aa5443', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. These include design, GIF, newsletter, seasonal and top COVID-19 emails. Learn how to create highperforming campaigns to attract more customers. This email from Loft aims to demonstrate their understanding of your crazy, mixed-value inbox. There are a number of options you can choose from when it comes to your business's email marketing analytics. It keeps the audience engaged and shows the impact that their actions have made on the organization in the effort of staying top-of-mind and increasing future participation. Clean Up Your List. Your lead magnet is exactly as it sounds: something that attracts prospects to your email list, usually in the form of a free offer. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers. With several platforms vying for our attention, brands like Netflix have gotten more targeted with its emails. Welcome emails. Often, these are plain text emails that marketers set and forget. Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly which is especially important, because its newsletters are so long. Many factors impact your KPIs, and its going to take some experimentation and guesswork to figure out which tweaks to your emails will yield the biggest changes. As you stay top of mind, you may also consider ways to identify the leads with the highest purchase intent and provide conversion-focused content that "nurtures" them toward a sale (or at least toward becoming sales-ready). As you can see, these benchmarks vary greatly by industry. Technically, CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing (because sometimes the two go together). If you arent getting the numbers you want, try playing with these variables to improve your email results. Only 19% do it often or always. Given its early beginnings, email isnt as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results. Not all email lists are created equal. Small inclusions like the Explore Venmo" CTA and the benefit-focused copy makes the content feel welcoming and less aggressive. You can also take a look at some quick additional tips in this video by HubSpot Academy: And remember, your subscribers want to hear from you and they want to relate to you. This could be anything from filling out a form to purchasing a product to updating you on the progress of your order. These questions plague every marketer. Segmentation is breaking up your large email list into sub-categories that pertain to your subscribers unique characteristics, interests, and preferences. It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions. Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy. The Top 19 Best Email Marketing Services in 2023 Discover the best email marketing services on the market today to help you choose the best tool for your team. Every new lead will be at a different stage of the buyers journey, and its your responsibility to know which. Think of the following five steps as an outline for your email strategy. When something works so well, everyone uses it. Every element from the header, to the image of the chipmunks, to the friendly copy work together to create a campaign that's promotional without being pushy. Theres just one problem: People have become hyper-protective of their personal information. Email marketing templates like these ones from HubSpot are another great resource to help you with your email marketing. You can use HubSpot's Email Marketing service for free. 52.2% of the marketers we surveyed reported increasing click-through rates to be the primary goal of their email marketing campaign. For the people who want to learn more, the header is followed by a more detailed (but still pleasingly simple) list of benefits about booking an airport ride in advance. Email subscribers are alerted to deals and promotions with emails like this one. This example showcases creations by several Etsy shops. Whether its a PDF, a webpage, a video, or some other format, make it easy for your new lead to obtain and consume it. Each person who signs up to receive your emails is at a different level of readiness to convert into a customer (which is the ultimate goal of all this). In this email, the recipient gets a glimpse of what theyre missing by not using Dropbox Paper templates and documents they could begin customizing immediately. Free and premium plans, Customer service software. The great thing about autoresponders is that you can set it and forget it. It also includes a Top Picks for You section that shows personalized recommendations for the user. Include specific metrics in your goal so that you can determine if your campaign was a success based on quantitative data. Additionally, the "Join Now" CTA makes it easy for readers to sign up for the app and other updates. You might think it'd be hard to love an email from a company whose product you haven't been using. Find the best email marketing provider for you. In this blog, we explore the eight best email campaigns with proven success in nurturing leads into lucrative customers. Being impressed by lots of emails, we've gone ahead and awarded the most effective in each macro category. Place visible unsubscribe links within your emails. Plans start at $36 per month. That way, it feels like youre receiving an email from Olivio Rodrigos team, not a third party. Could another style of CTA perform better? How do I know? 1. They choose your emails. 1. Tease Your Black Friday Campaign (Chubbies) 6. Has a drag-and-drop editor that makes it easy to design beautiful email messages. Nov 3, 2022 17 min read. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes. So when emails appear to be created especially for you, you feel special youre not just getting what everyone else is getting. To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together. email professional, polite, and actionable, thanks to an impossible-to-miss call-to-action and immediate links to template libraries. Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn't hesitate to direct them towards the trash, right? Available for Microsoft Excel and Google Sheets. Don't just follow best practices when it comes to your marketing emails. A 2021 Litmus study found that 44% of marketers rarely A/B or multivariate test their emails. AWeber - Best for A/B testing. Internet providers and bad weather are natural enemies. You can start by learning about the types of email campaigns that exist, then decide which is best for your audience. Create two versions of the email: one with and one without the variable. Once you determine the purpose of your campaign, you can then create the targets you want to hit. Consider sending them as a test to a colleague and checking them across multiple devices and email clients. In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox. To really drive this point home, consider this: Personalized emails have higher open rates. Because it is designed to manage . Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools. I tend to listen to episodes from the same podcast instead of branching out to new ones. We're committed to your privacy. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughanclicking. You want to excite readers with the offer. Just about every day we open our phones or laptops to an influx of emails. Forgetting to do this can lead to high unsubscribe lists and can even get you in their spam. 1. Email campaigns are an important part of inbound marketing, an ongoing process and philosophy coined by HubSpot where marketers meet buyers in whatever stage of the journey they're in. It has a rich feature set with a CRM, live chat, and SMS, among others. While your goal is to get people to enter their information, it isnt to deceive them. Not only that, but it effectively catches the eye of the recipient, differentiating the message from others in their inbox. Also, the mobile email has features that make sense for recipients who are on their mobile device. You'll want to know the average email stats for your industry and use them as benchmarks for your goals. Best for small businesses. Well, charity: water took an alternate route. Keep in mind that you can't expect a single email to do everything. Use real email addresses in the "From" and "Reply to" fields. For example, you may simply want to engage them further with another piece of content, or you might want to get them to make a purchase. So, how does email marketing actually work anyway? Outside of, B2B marketers say email engagement is the, Roughly 60% of e-commerce, consumer goods and services, and retail companies are, 57.2% of marketers say the ecommerce brands they manage. Every user that is part of your autoresponder will receive each email that youve added to the series. Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear." You'll want to avoid the spam folder because: A whitelist is the opposite of a blacklist, meaning its a list of approved senders that are allowed to reach the subscribers inbox. These are the automated emails you get in your inbox after taking a certain action on a website. Retain data for justifiable business purposes only. Were going to touch on the exact KPIs to monitor in a bit (or you can jump ahead). You have no excuse for sending generic emails that dont make your leads feel special. Free and premium plans, Sales CRM software. CRM platform with segmentation capabilities, Good standing with Internet Service Providers, A positive reputation as an email service provider (ESP), Easy-to-build forms, landing pages, and CTAs, Simple ways to comply with email regulations. This small bit of animation helps to separate this email from Starbucks from all of the immobile emails in its recipients inboxes. CTA: Your call-to-action should lead to a relevant offer and stand out from the rest of the email. Something important to note about GDPR is that it only applies to businesses that operate in the European Union and businesses that market to EU citizens. Evaluate whether the email you sent is aligned with your brand. Free and premium plans, Content management software. That's a great co-marketing partnership right there. Headspace Keeps Their Copy Simple 3. Heres how you should organize your report: While there are many rules to sending a marketing email, the most important is this: Treat your subscribers like humans. Roughly 72% of ecommerce marketers say the biggest challenge they face with email is low open rates. The subject line is the gatekeeper of the rest of your email. For example, HubSpot's Email Marketing tool allows you to efficiently create, personalize, and optimize marketing emails that feel and look professional without designers or IT. Email lists may be broken down into subsets according to various criteria. The easiest way to accomplish this is to have your new subscriber add your email address to their address book. Then, there's RCN. But if you're emailing your eCommerce customers, the bar is a lot higher. Email regulations are consistent with consumers desires to know how and why their information is being used.