How you can find micro influencers to work with is what well discuss in this guide. Narrowing your search with the tool's powerful built-in filters allows you to find an influencer that matches your needs. However, finding the right influencers to work with can feel like a, If youre wondering if TikTok is a good option for influencer marketing, this article will outline what you need to know about the benefits of using TikTok, This article will outline everything you need to know about how many followers are needed to be an influencer, the different tiers of influencers, and how different, This article will outline examples of social media influencers, what success looks like for different types of influencers, and how influencer marketing can benefit both influencers and, More companies are shifting their attention to social influencer marketing since it is an effective promotional method for brands in any industry. Get a curated list of the lastest posts on Fat Frog Media and marketing tips from around the web. Campaign type (influencer partnership or just content), What platform the campaign will be launched on (TikTok). Because they most likely started building their follower count from scratch and have worked their way up. If youre interested in getting started with influencer marketing, you may wonder if it is the same, Influencer marketing is an excellent way for brands to promote their products or services. You will have access to a huge number of diverse creators you can partner with for successful TikTok campaigns. Then, you can save and submit to get your campaign almost underway. But for that price, you get much higher limits on everything else. Getting audience insight will help you create content for your influencer marketing strategy that they resonate with. This, Finding the right influencers for your campaign can be a challenge, especially when you want to work with micro influencers influencers with between 1,000 and 100,000, As micro influencers gain more attention in the influencer marketing space, some marketers are starting to wonder, are micro influencers better than other influencers? Lets go through the basics of finding micro-influencers on TikTok and the benefits that come with it. From there, click through to the pages of the Creators theyre working with and the hashtags theyve used. How Nesto leveraged Insense to scale their production of high-performing UGC, Achieving 38% CR (per product) on Amazon listings with various UGC types, Micro-Influencer Pricing: What You Need to Know [2023 Guide], 6 Steps to a Standout eCommerce Creative Strategy [2023], How to choose the right influencers for your organic posting campaigns, How to find and choose the right creators. Introducing Ava, our revolutionary AI marketing specialist. Brands who are interested in finding Micro Influencershave two options:1) Set aside a couple days to scroll through your insta or FB. Different social media platforms have different ways you can find creators from using hashtags to using search engines. That will ensure you have a steady flow of content for the campaign. Lets explain this a little bit better using the screenshot below: The image shows the engagement rate of a micro creator @ItsLlvB and popular mega influencer, Kim Kardashian, on a social platform. Free your time to focus on your clients creative strategy. The majority of posts on TikTok contain hashtags, making this a highly effective search tool. Gone are the days where working with brands was seen as a sell out. That familiarity and trust between micro influencers and their followers is part of what makes micro influencers such great partners for brands. Building your influencer community is an important part of marketing on social media. A micro-influencer is an individual who has built up a sizable following online Analytics on TikTok, Instagram, Twitch, YouTube, and Twitter profiles. Web(@micro..influencer2) on TikTok | hi! Find brand-fit influencers people who are relevant to your product or service and have an audience that matches for your TikTok, YouTube, and Instagram marketing campaigns. Micro creators are considered to be more authentic by their followers than celebrity influencers. Obviously, the scale of social media presence differs dramatically between a potential influencer, nano-, To make finding micro influencers easier for you, weve put together three steps you can follow to find creators to make TikTok content for your influencer campaign. Andres is passionate about all things e-commerce and helping brands scale through effective creative strategies. Tap into TikTok influencer marketing. Turns out A LOT of influencers love the tella, which meant stacks of gorgeous, mouthwatering content hit our feeds in a matter of days: In this, Nutella spread the love (and hazelnut spread) far better than any other forms of digital communications could. The challenge for brands that want to tap into the marketing power of micro influencers is finding and contracting the micro influencers they need for their campaigns. After taking the time to search for creators, how much they cost is most likely the next question you will need answers to. 5. Find people who create content in your specific niche by searching for hashtags related to your industry on Hypeauditor. If thats the case, heres a budget we recommend: That means for 10 creatives, you should budget $1,500 per month; $3,000 for 20 assets, and so on. https://www.facebook.com/sharer/sharer.php?u=&t=, http://www.linkedin.com/shareArticle?mini=true&url=&title=&summary=&source=. The term micro influencer refers to the fact that these social media creators have fewer followers than the typical super-popular influencers but still have the ability to impact their audiences. Lionize is a micro influencer agency and platform that helps brands launch effective influencer marketing campaigns. Work with an agency that caters to micro TikTok influencers. One of the best ways to do this is by working with the large pool of TikTok micro-influencers. What Is One of the Biggest Challenges for Influencer Marketing? Do a deep-dive analysis of performance week-to-week and compare accounts. Talia Lichtstein is famous for her Stuff that I hate rants on TikTok. Plus, theyre able to engage with their followers by liking or replying to their comments. What are influencers, how do they help inspire purchasing decisions, and what makes a successful influencer marketing campaign? Ideas to become an influencer Beauty / Fashion Blogger, Ideas for becoming an Influencer Vlogger, Ideas to become an influencer Travel/Lifestyle, Ideas to become an influencer Explanatory videos, http://adfluencer.de/wp-content/uploads/2018/04/Adfluencer.mp4, Adfluencer Influencer Marketing Nuremberg | Handcrafted with IMPRINT. The Freelancer plan, which costs $30 per month, gives you unlimited searches, a reporting facility, and the ability to export up to 500 suitable influencers and follower accounts. There are actually a lot of videosover nine billionon TikTok about micro-influencers. Attention matters and people with huge audiences command a lot of money for sponsored posts, brand awareness content, and brand promotion posts. According to the study, engagement gets better with the fewer followers a person has. Whether youre an aspiring influencer, brand manager or something in between, were here to help. It helps to have an experienced, knowledgeable partner on your side. Use an influencer database Look for brand mentions and search hashtags related to your industry Find out whose already talking about your brand on social media. Web31 Likes, TikTok video from Melissa (@masterybymel): "So you want to be an influencer? So, its safe to say that micro creators have a loyal or engaged audience. By TRIBE. How to Find AND Utilize Micro-Influencers on TikTok By Keith Kakadia They are known for the particular area of interest and have very high rates of engagement from their audiences. Pricing starts at $35 per month for 2 concurrent campaigns and 1 client account. Theres huge value in working with micro-influencers on TikTok. You can also check their growth statistics (the amount of engagement they receive) and quality followers. Watch the latest videos about #microinfluencertips Finding the right micro-influencers for your brand requires research into different types of content that are being posted by potential candidates as well as analyzing their follower demographics too to determine which ones would be best suited for your campaign objectives. If you want them to post it, your budget will move up to $3,600 and $4,000 if Spark Ads are enabled. No BS, just some genuine praise.And it actually makes sense commercially too: Lets say you have a quarterly budget for an influencer campaign. Most influencers create content around, Influencer marketing has been rising in popularity in recent years. Short-form video has engulfed our feeds. A micro-influencer is someone who has a small Your collaboration with micro influencers will provide you with better insights into the audience. A TikTok micro influencer or Read on to learn more about engagement rate and how it differs across influencer tiers, as well as how micro-influencers have become a major player in the, Influencers focus on two things as they get started with monetizing their digital presence: building their personal brand and forming relationships with their audience (aka followers). There's also a handy collaboration cost estimation number in USD so you can quickly gauge how expensive it will be to work with the content creator for posts and videos. Do they reply to comments and engage with other Creators? A sophisticated outreach tool provides you with the capability of creating personalized emails, automating outreach tasks, and finding contact information automatically. More control over campaigns Since youre dealing with smaller numbers of people at once its much easier to monitor and adjust campaigns as needed compared to bigger ones where things can quickly become unmanageable if left unchecked! Earning Money on TikTok Once you count your followers in the thousands, you can start to look at monetizing TikTok. Benefits of Working with Micro-Influencers, How To Find The Right Micro-Influencers For Your Brand. https://brands.joinstatus.com/how-to-message-influencers-on-tiktok Influencify claims to be the #1 platform for performance-based influencer marketing. The micro influencers audiences often see them as experts in that field and trust their opinions. Now that youve read through it, we trust you now know how to find social media influencers on TikTok even if youre not an active user. Plus, you have the option to enable Spark Ads through our platform. So, why should you work with micro influencers on TikTok? Think of food bloggers or travel writers who share their favorite similar brands. Sounds like something youre interested in, right? Why? Finally, a platform that removes the heavy lifting of Influencer campaign management. Feel free to book a free demo with Insense anytime. If only there was another way to reach a relevant audience online (cough).2. You will get to know what interests their fanbase, meaning youll know what they respond to and you can work with the creators to create it. You can also filter and analyze influencers to get a better sense of their audience and how they might be able to help you reach your goals. Theyre relatable, genuine and trustworthy - three things which are pretty useful when it comes to marketing. The prefix micro refers to the fact that they have a smaller audience than social media stars, but that doesn't mean they're any less influential. YouTube influencers often charge more per post than Instagram influencers with similar follower counts, for example. What Is the Current Trend in Influencer Marketing? Plus, they're often easier to work with, making them a great solution for budget-minded marketers. Micro creators, on the other hand, are fun and engaging social media users whose content gets people glued to their videos and page on TikTok. Launching an influencer marketing campaign on Instagram can be intimidating, which is why many brands turn to an Instagram influencer marketing agency. Content creators, also known as influencers, have emerged on all, What makes Instagram different from other social media and why is it the most effective for influencer marketing? The recommended posting frequency for TikTok is 1-3 times a day. TikTok has quickly grown to become a huge market for online businesses and with the right strategy, brands can experience massive growth. In this blog, we will dive into the concept of the microcelebrity, provide industry context and benchmarks, and discuss how brands can find microcelebrities to work with. A micro-influencer is someone who sits at a follower count between 1,000 and 100,000. 4. This can be on any platform ranging from TikTok to Facebook, and their followings can vary in size from one thousand to one million. However, you may be wondering why it is effective and what its benefits are, Collaborating with influencers provides a unique way to promote products that will help your brand stand out from the competition. When that is done, choose what kind of creative asset you want the micro influencer to create. Thats why marketing teams, especially those ready to dip their toes into influencer. As you can see, even though Kim Kardashian has got far more followers than the micro creator, she has an engagement rate of 1.52% while @ItsLlvB has 2.87%. With a smaller follower base, TikTok micro-influencers are often more relatable than mega influencers. Read on to learn about the apps journey to, In this blog, well discuss how to drive sales through influencer marketing, how usage rates affect the way you work with creators, and, ultimately, how influencer marketing, Influencer marketing isnt just useful for large enterprises small businesses can absolutely use influencer marketing successfully. i am trying to be a micro influencer! A TikTok niche is defined by a focus on a smaller subsection of a larger market. In this blog post, Do you feel you need more help before you get started? WebWe track 69780 TikTok micro influencers like @actorcarlosayala, @maggyshinji and If youre looking for resources to keep up with the latest influencer marketing news, trends, and strategies, this article will outline everything you need to know. This is a subscription service that provides users with unlimited copyrights to the content, a dedicated campaign strategist, and the ability to get matched with the right creators without doing any outreach. Monthly costs start at around $18,000 so it's more suitable for agencies pursuing larger influencers. Or, you could go for 10-20 influencers for the same price. Have a scroll through the #microinfluencer hashtag, and youll see everything from branded content to instructional videos. In this post, well explore the impact. Nano influencer follower count: 1,000 to 10,000 followers, Macro influencer follower count: 100,000 to one million followers, Mega influencer follower count: Over 1 million followers. To start with, you can collaborate with TikTok influencers in your niche that your audience can resonate with. You can find TikTok micro creators to collaborate with using our platformInsense. They help both brands and influencers through the process of setting up and managing their influencer. and your budget would be something like this: So working with 20 creators would cost you $3,000 for just content. Converting your influencer to a brand advocate is the next step in influencer marketing. Free. Micro influencer (10000-50000 followers): $100-500 per post. Tools for finding micro-influencers on TikTok. However, if you run an agency and you're looking to scale up your influencer search and you manage hundreds of campaigns at the same time, one of these solutions might be just what you're looking for. If you are in the social media or digital marketing space, youve likely heard of influencer marketing and its usefulness as part of a marketing campaign. Pretty much everything they post features some sort of brand in it, which drives awareness and trust to saidbrand simply by having it in there. And thats because they look like regular TikTok users. They can help you get more engagements on your page and their recommendations via branded content are deemed trustworthy. If An Influencer Starts Doing Sponsored Posts, Are They Selling Out? When a micro-influencer has a small follower base, their audience is far more invested in them as a person. Its no surprise. Buy TikTok Duet Posts, and quite a bit more, with Shoutcart. Micro-influencers generate up to 60% more engagement than macro influencers. Micro-influencers have between 10,000 and 50,000 followers. Mega influencers have more than 1 million followers, macro influencers have between 100,000 to 1 million followers, micro influencers have between 10,000 to 100,000 followers and nano influencers have between 1,000 to 10,000 followers. By James Tait. also, happy Their engagement rates drop drastically at that stage. Other creators who shared their fund earnings with Insider reported similar daily payouts. Peach & Lily. Check out hashtags related to your industry to find Instagram micro influencers who might be good partners for your brand. Klear is also another tool aimed at large influencer marketing agencies. Try it now! Why Should Brands ConsiderThis Over Other Forms Of Digital Marketing? But, lets be clear - being a Micro Influencer isnt selling out whatsoever. https://sproutsocial.com/insights/how-to-get-verified-on-tiktok/, https://izea.com/resources/how-much-do-tiktok-influencers-charge/, https://brands.joinstatus.com/how-to-message-influencers-on-tiktok, https://sproutsocial.com/insights/how-to-get-verified-on-tiktok/, How Much Do You Get Paid For A Sponsored Post, Step #1: Create a TikTok campaign brief with Insense, Step #2: Create the desired creator profile, Step #3: Visit the Insense Creator Marketplace, Look for an Email Address in Their TikTok Bio, Uncover Contact Info Through Their Bio Link, When In Doubt, See If Theyre Active on Instagram, Connect with Influencers on the TikTok Creator Marketplace, Reach Influencers Through a Database or Third-Party Platform, Use Hashtags to find those sharing content related to your niche, Check your existing audience to identify potential micro influencers, Partner with bloggers who have a good following on Instagram in your niche, Carefully choose the influencers you work with, Give the influencers room to do their own thing, Set clear rules to make sure they comply with FTC guidelines, Design in-feed ads using the TikTok ads manager, Use your videos to collect gifts and tips, Discover partnerships in the TikTok Creator Marketplace. Learn all about them in our guide! When a job is agreed upon, the platform holds your payment until the work is completed, so you can be sure you're getting what you paid for. Shes got 47.2k followers at the time this piece was written and that falls within the follower count bracket. One interesting feature is called deep search, which unfortunately only works with Instagram at the moment but gives you the ability to enter a word or phrase and search by Hashtag, Mention, Username, or well, plain old Keyword. WebTiktok micro influencers are growing in popularity. DIGITAL MARKETING AGENCY This will enable them to broadcast live videos and take advantage of extra features, like: LIVE Q&As. If you're looking to connect with influencers who can help support your marketing campaigns but don't have a large budget, working with micro-influencers may be the right solution for you. WebA Micro-influencer is an influencer with a smaller, more engaged audience. The Lion's Den What Follower Count Is Considered a Micro-Influencer? Influencer marketing is a fantastic way for your brand to become quickly known as not only do you get an endorsement from the influencer but you also. We offer a fast and automated solution that you can, Why Your Brand Should Have an Instagram Reels Marketing Strategy, Short-Form Video Starts With Pre-Approval, Creator Ads: The Secret to Amplifying Content From Your Creator Community. Tokfluence's audience analysis allows you to do what's called fake checks to see if an account has fake followers, meaning they have paid for followers rather than gained them organically. Exclusivity: Can the influencer work with other brands? There are Instagram micro influencers in nearly every niche imaginable, including fashion, beauty, travel, health and nutrition, parenting, and fitness. [Micro-influencers] have more connections than the average influencer. !.Watch the latest video from micro..influencer! A good community will lead to better, more authentic content. Nadja Marrero Influencers on TikTok, Instagram, and YouTube get paid many ways, from sponsorships to ad revenue. For example, if you were to create an account about cooking, vegan food would be a niche under this category. The power of influencer marketing for brands cannot be underestimated. hbspt.cta._relativeUrls=true;hbspt.cta.load(1609563, '47c2789e-8e0f-4bbb-8e06-0f780f1dd60e', {"useNewLoader":"true","region":"na1"}); Allow us to make things a little bit easier for you. So, youll have more brand awareness and engagement. The best way to do this is to look at your brand from the eyes of your audience. Less of a place to do a deep analysis on influencers but a place to quickly find micro-influencers and their rates. Thus, you might not be able to get the quality of production you require. Some Tiktok content creators include their email address right in their bio. According to IZEA, the average cost per TikTok based on influencer tier is as follows: Nano influencers (1000 10,000 followers): $800 per post. How much do TikTok influencers cost and how can you find the right ones to work with? And on the Influencer's side of things, these products find their way into their social activity either way. Most of her content is centered around fashion and as such, we can only assume that people who follow her do so because she's got experience in the industry. Nano-influencers are your everyday social media users, with anywhere from 100 to 10,000 followers. A couple of times a month. This article will take a, Having an estimate of the cost per post will help you get an idea of how much you should budget for influencer marketing. In other words: theyre already tapped into your target audience and are a great option for a partnership. Plus, you can use different filters as seen in the screenshot above to set criteria for the kind of creator you want to work with. TrustStudies have shown 92% of consumers have more trust in recommendations from other people than brand content, even if theyre strangers. How To Become a Content Creator On Instagram, How To Switch To A Creator Account On Instagram. Because all of this was genuinely real. Planning an Instagram influencer campaign? WebWhat Is a TikTok Micro Influencer & Why Work with One? Thanks to the popularity and constant innovation of social media platforms like Instagram, content creators have found a way to monetize their social following, turning their online. To be a TikTok influencer, you need to create and promote every video as if its your last. What Are the Benefits of Paid Partnership on Instagram? While there are threats to the influencer marketing industry including fake follower schemes and a decline in perceived trust among some creators it remains strong. This one sounds like a no-brainer, but its worth mentioning. We simplify every step of the influencer marketing process from finding the right micro influencers for your brand to tracking and reporting the results of your campaign. Hashtags are a good place to start your Tiktok search. Are the creators reliable and experienced? TikTok is another great platform for micro influencers (and brands running micro influencer campaigns) thanks to the TikTok algorithm.